The reason I chose Apple is that I like Apple products very much. I think Apple's products are very innovative. Apple
Inc. has a broad economic market, Apple provided America technological
competitiveness over other countries in the world. The contribution of Apple in
America’s economy is significant. Hence, it is interesting to learn about the
strategy that they implement to gain market share in the world and what
unique approaches they adopt to gain a competitive edge over others. With
the increasing competition in the market of technology (smartphones, PCs) and
among so many competitors Apple seeks to focus on the high margin segment of
the market. Apple is using service play to grow its business. Apple applied
extensive service strategy and broaden its play content to finance and
healthcare market. Apple has exclusive original content which helps it to
compete with Amazon Prime Video and Netflix. Apple's hardware-enhanced service
play helped it to maintain its market share. Apple has its own unique active
user platform against Facebook and Google. In 2019, Apple launched watchOS.
This played an imperative role in raising the sales of wearables of Apple.Apple’s
products are full of value propositions for instance, Apple’s watchOS offers a
watch-specific development environment. It has added new Watch health features
such as fertility tracking and menstruation. Moreover, Apple provides an Apple
Card store which has a unique device number to secure the data on your
iPhone.
Apple is focusing on its software and services for the long-term. The company is focusing on its service play more than its hardware for long term growth. Apple increased the level of its service sophistication by moving beyond iCloud and broadening it in the finance, content, and healthcare market. Apple’s service strategy focuses on financial services, wearables, and content. Apple’s tough competitors are Netflix and Amazon in terms of content. As they are an array of startups offering vehement competition to Apple in the form of content services. This is compelling Apple to broaden its service play strategy. Apple is also paying attention to its competitors' pricing strategy. Apple has updated its services strategy showcasing its product enhancements. Apple launched News+ and introduced the Apple-exclusive content for Apple TV. All these innovations are counted as a unique marketing approach by Apple.
Being a product manager I would pay attention to the prices of Apple content and products, and try to keep the pricing competitive to overcome competitors like Netflix or Samsung. The marketing approach is unique in its nature and helped Apple to achieve long term business growth (Lopez, 2019).
I learned Apple's business philosophy in this article. I think it perfectly confirms the "Golden Circle". Apple's products are constantly proving that it is a thoughtful and conceptual company. Its existence is not purely for profit. Like the Apple Watch mentioned in the article, it was issued to help people monitor their physical condition. I think Apple is not just grabbing market share, it is also grabbing people's hearts.
Apple is focusing on its software and services for the long-term. The company is focusing on its service play more than its hardware for long term growth. Apple increased the level of its service sophistication by moving beyond iCloud and broadening it in the finance, content, and healthcare market. Apple’s service strategy focuses on financial services, wearables, and content. Apple’s tough competitors are Netflix and Amazon in terms of content. As they are an array of startups offering vehement competition to Apple in the form of content services. This is compelling Apple to broaden its service play strategy. Apple is also paying attention to its competitors' pricing strategy. Apple has updated its services strategy showcasing its product enhancements. Apple launched News+ and introduced the Apple-exclusive content for Apple TV. All these innovations are counted as a unique marketing approach by Apple.
Being a product manager I would pay attention to the prices of Apple content and products, and try to keep the pricing competitive to overcome competitors like Netflix or Samsung. The marketing approach is unique in its nature and helped Apple to achieve long term business growth (Lopez, 2019).
I learned Apple's business philosophy in this article. I think it perfectly confirms the "Golden Circle". Apple's products are constantly proving that it is a thoughtful and conceptual company. Its existence is not purely for profit. Like the Apple Watch mentioned in the article, it was issued to help people monitor their physical condition. I think Apple is not just grabbing market share, it is also grabbing people's hearts.
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