SOCIAL LISTENING

              What I chose is the Apple Watch. I chose Apple Watch because I think Apple wants to make its own contribution to human health. I think this idea is very worthy of encouragement. I mainly did some searches on Facebook. I have observed that most people are making positive comments about the Apple Watch. I think this is the style that Apple has always been, and its products are easily accepted by the general public. I also found some negative comments. Some people say that Apple Watch does not have certain autonomous functions and often fails.
The value proposition of the Apple Watch is to monitor the physical condition of the user group who needs an Apple mobile phone to effectively monitor. This is also a derivative product of the Apple mobile phone. Apple Watch can make exercise more convenient, it can also make people more clearly see their own body indicators.

                Everyone talks a lot about Apple Watch on Facebook. Many bloggers are helping Apple sell Apple Watches, but many users do n’t buy it. Some people think that Apple Watch is very bad, for example, Apple Watch does not have user autonomy, it has very limited functions. Some people often publish some posts about the malfunction of Apple Watch on social software. This attracted my attention. I think this is not a good thing for Apple. After the owners of the Apple Watch found that the watch had problems, they did not directly find Apple to consult but asked the netizens on the Internet how to solve them. This is something I did not expect.
                In addition to some tech bloggers who may be paid, they help Apple promote Apple Watch. Most of the reviews about Apple Watch are initiated by customers. They did not want to defame anything. They often encountered problems in technology and could not solve it by themselves. I think this is exactly the marketing challenge facing Apple. The most important thing for a company is its own philosophy and its customers. Apple, as a highly thoughtful technology company, cares more about customer experience. Because of my personal experience, I feel that Apple ’s ability to answer questions online is not perfect. I once asked about the battery problem of Apple's mobile phone, and the customer service didn't reply to me after two days. Later I had to choose to go to the Apple store to consult. When a wide range of consumers has encountered such problems, they may not try to seek help from Apple, instead of seeking help from netizens.
                 I think Apple should respond to these consumers. Because this is the demand of the majority of consumers, it is also an obligation of Apple. If I am an Apple company manager, I will create a separate technical consulting account and arrange an efficient answer. I believe this will greatly increase Apple's product sales. I always think that after-sales service is also an important part of marketing.
                 In the course of completing this assignment, I learned a lot. I understand that as a company not only needs to focus on its own products, it also needs to pay attention to consumer feedback at all times. Only by accepting more criticism can this company go further.

Marketing in the News-Apple Inc.

Link:https://www.forbes.com/sites/maribellopez/2019/09/07/evaluating-apples-services-strategy-ahead-of-the-apple-watch-5-release/#7706533e1ba8

          The reason I chose Apple is that I like Apple products very much. I think Apple's products are very innovative. Apple Inc. has a broad economic market, Apple provided America technological competitiveness over other countries in the world. The contribution of Apple in America’s economy is significant. Hence, it is interesting to learn about the strategy that they implement to gain market share in the world and what unique approaches they adopt to gain a competitive edge over others. With the increasing competition in the market of technology (smartphones, PCs) and among so many competitors Apple seeks to focus on the high margin segment of the market. Apple is using service play to grow its business. Apple applied extensive service strategy and broaden its play content to finance and healthcare market. Apple has exclusive original content which helps it to compete with Amazon Prime Video and Netflix. Apple's hardware-enhanced service play helped it to maintain its market share. Apple has its own unique active user platform against Facebook and Google. In 2019, Apple launched watchOS. This played an imperative role in raising the sales of wearables of Apple.Apple’s products are full of value propositions for instance, Apple’s watchOS offers a watch-specific development environment. It has added new Watch health features such as fertility tracking and menstruation. Moreover, Apple provides an Apple Card store which has a unique device number to secure the data on your iPhone.

          Apple is focusing on its software and services for the long-term. The company is focusing on its service play more than its hardware for long term growth. Apple increased the level of its service sophistication by moving beyond iCloud and broadening it in the finance, content, and healthcare market. Apple’s service strategy focuses on financial services, wearables, and content. Apple’s tough competitors are Netflix and Amazon in terms of content. As they are an array of startups offering vehement competition to Apple in the form of content services. This is compelling Apple to broaden its service play strategy. Apple is also paying attention to its competitors' pricing strategy. Apple has updated its services strategy showcasing its product enhancements. Apple launched News+ and introduced the Apple-exclusive content for Apple TV. All these innovations are counted as a unique marketing approach by Apple.
          Being a product manager I would pay attention to the prices of Apple content and products, and try to keep the pricing competitive to overcome competitors like Netflix or Samsung. The marketing approach is unique in its nature and helped Apple to achieve long term business growth (Lopez, 2019).
          I learned Apple's business philosophy in this article. I think it perfectly confirms the "Golden Circle". Apple's products are constantly proving that it is a thoughtful and conceptual company. Its existence is not purely for profit. Like the Apple Watch mentioned in the article, it was issued to help people monitor their physical condition. I think Apple is not just grabbing market share, it is also grabbing people's hearts.

About Me

          Hi, everyone! I am Junbao Chai. I am in China now. I feel very honored to be able to take this marketing class with you all. Because I know Mindy Bean is a very good teacher. So in this term, I will also show my greatest potential, and I will work hard to get a good grade in this course. Briefly introduce myself, I have many hobbies, such as basketball, cooking and playing video games. Because I am Capricorn. My favorite things in life are observing details and exploring new things. I think this reflects my attitude towards life. The reason for me to choose this course is not only because my major is business, but also because I have a strong interest in the commercial market. My parents are businessmen, so I was instilled in some business ideas since I was a child. It is very likely that I will run my own company in the future, so I hope to learn as much theoretical knowledge as possible in school.
          In the business empire, how to manage the market well is a crucial aspect. The three questions I care about most are how to predict the future market trend? Is the market trend tied to politics? The last question is, how to accurately deliver advertisements to our target group? I walked into the classroom with these questions, and I hope that I will have an answer in my mind after finishing this course.
         The thing I have always been passionate about outside of class is writing songs. I started writing lyrics from junior high school, and then I signed up for the drum training class and insisted on learning for 5 years. After college, he formed a band with friends and began to compose his own lyrics. Until now I have published seven songs on the public platform. This is something I have always enjoyed and am proud of. I will not treat my hobby as a job so that I can guarantee that I have always been passionate about it. I believe I will never stop on the road of music.

(This is my dog. She is also one of my family members.)